For some, the notion of a sex shop conjures images of trench-coated strangers skulking guiltily down seedy alleyways. But the Pleasure Chest mixes naughty with very nice, helping all walks of life get comfortable with their sensual sides since 1972. In fact, sex sells to the mainstream so well they're a bona fide chain, with glossy shops in Chicago, New York City and Los Angeles. "We know sex" is their motto, and they're not kidding: There are toys for her, him and couples, plus an extensive online catalog. Perhaps the best part about the Pleasure Chest is its collection of titillating and educational workshops, whether you're a wild child looking for a new challenge, or a shy one looking for a little help expressing yourself. Lest you think this kind of fun is only for "other people," it's worth noting that the Pleasure Chest's products have been featured on major media and television outlets, from LA Weekly to 'Sex and the City' (remember the Rabbit?).

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